Marketing Strategy
The game will be free to download on mobile devices and accessible on the web. Free Mode will be used to grab the mainstream gamer attention.

Free Marketing tools

  • Visibility through Twitter activity because of the game social element and game result visualizer
  • Visibility through the Google play Store / App Store
  • Free advertisement/listing within CNFT community related websites
  • Twitter space participation
  • Discord guild halls participation
  • Trying to get exposure with CNFT YouTubers and Twitch Streamers
  • Trying to get exposure with Mobile gaming YouTubers and Twitch Streamers
  • Exposure through partnership with big CNFT projects

Paid Marketing tools

  • Google ad campaigns
  • Premium listing on CNFT community related websites
  • Buying valuable CNFTs or other chain NFTs and offer as tournament rewards
  • Participation in gaming expos virtually if possible

Key Performance Indicator (KPI)

KPI : Website visits / login

Target numbers to be added

KPI : App downloads

Target numbers to be added

KPI : Active users

Calculated with exact weekly tournament registrations.
Target numbers to be added

KPI : CNFT Sales

Target numbers to be added

KPI : Partner CNFT Sales

Target numbers to be added
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Free Marketing tools
Paid Marketing tools
Key Performance Indicator (KPI)
KPI : Website visits / login
KPI : App downloads
KPI : Active users
KPI : CNFT Sales
KPI : Partner CNFT Sales